Successful digital media campaigns require thoughtful strategy and precise execution. Division-D offers a full-service approach before, during, and post-campaign to ensure success and client satisfaction. Check out the below elements that drive our strategic media offering
PREMIUM INVENTORY
Our priority is to offer premium, high-quality digital media inventory to our clients. This requires a media-agnostic approach, meaning we do not prioritize inventory based on self-interest, and we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success.
- Above-The-Fold, premium placement guaranteed
- CPMs negotiated by media buying department for cost-efficiencies
- Full transparency in publisher selection
- Local and National News, Business, Lifestyle, Entertainment, and more!
DSP access on industry-leading programmatic platforms
- Scalable reach on brand safe and viewable inventory
- PMP and Deal ID creation with premium publishers
- Granular targeting integrations
- Robust reporting and insights
HYPERLOCAL REACH
WITH ROOTS AS A LOCAL NEWS NETWORK, DIVISION-D OFFERS SCALABLE REACH IN HYPERLOCAL MARKETS THROUGHOUT THE UNITED STATES AND CANADA.
OUR LOCAL NEWS OFFERING
Local news inventory allows brands to effectively reach and engage users on the publications they regularly visit and who they trust for their regional news.
A cost-effective approach to both reaching and scaling across local markets
Above-The-Fold guaranteed placement
Streamlined planning, negotiating, purchasing, and billing process across multiple local markets and audiences.
HYPERLOCAL TARGETING
Granular Geo-Fencing • Zip Code Targeting • Foot Traffic Studies
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TARGETING
Mj-SEO Provides a wide variety of targeting capabilities allowing us to reach and scale toward niche audiences effectively. Our access to 200+ second-party data, third-party data, and verified offline data partners across 180,000+ prebuilt and limitless custom segments spans all verticals and categories. This unique, custom-layered approach offers clients a fresh perspective and a new scale for reaching their target audiences.
Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.
KEYWORD SEARCH TARGETING
Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.
CRM DATA INTEGRATION
Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. Division-D is able to provide match rate data in advance and run household extensions to increase reach
AMAZON DSP
Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.
SOCIAL ENGAGEMENT
Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.
PURCHASE/TRANSACTION BASED TARGETING
Transactional data based on real purchases across multiple categories. Custom segments available for spend levels and frequency of purchases for specific categories and brands
APP DETECTION
Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.
DEVICE ID LOOKBACK
Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.
DYNAMIC RETARGETING
Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.
WEATHER-TRIGGERED TARGETING
Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.
MAIL DOMAIN
Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.
AUTOMATIC CONTENT RECOGNITION
Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.
ACCOUNT BASED MARKETING
Utilize IP Address and cookie targeting technologies to target specific accounts of interest for B2B campaigns. Capabilities include targeting specific companies, job titles, email addresses and/or people.
CAMPAIGN MANAGEMENT
Customer service is a critical component of any vendor relationship, and at Division-D, its importance is paramount. We strive for prompt, friendly, and smart service. Three teams are assigned to each account to uphold these standards.
ACCOUNT SERVICE
- Serves as primary point of contact from campaign conception through execution
- Intakes requests for proposals and provides strategic plans for media and targeting
- Provides customizable reporting and campaign insights at desired intervals
- Ongoing support and service throughout partnership
CAMPAIGN MANAGEMENT
- Monitors campaign delivery for even pacing and full delivery assurance
- Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
- Oversees buying strategy to maintain quality, relevancy, and cost-efficiency
- Oversees reporting dashboard and insights
- Monitors viewability and brand safety via third-party verification
MEDIA BUYING/PLANNING
- Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
- Evaluates site-direct placement opportunities to contract additional scale where needed
- Leads publisher negotiation to secure premium positioning at aggressive rates
- Audience segment curation
REPORTING & ATTRIBUTION
We offer robust reporting to ensure our clients stay updated on campaign performance. All clients are granted access to a custom dashboard for real-time reporting. In addition to a full list of standard reporting capabilities, we also offer an array of additional insights and attribution options to prove quantifiable results on each campaign. All reports are tailored to the needs of each client to simplify the evaluation process.
REPORTING CAPABILITIES
- Impressions
- Clicks
- CTR
- CPC
- Spend
- Viewability
- Conversions
- Completed Views/Listens
- Completion Rate
- Format/Ad Size/Creative
- Geo Insights
- Publisher Insights
- Demographic Insights
- Audience Segment Insights
- Foot Traffic Studies
- Offline Sales Measurement
- App Downloads
- Tune-In Attribution
- Dynamic Conversion Tracking
- QR Code Tracking
- Brand Lift Studies
CREATIVE CAPABILITIES
Let our innovative, full-service creative team take your creative to the next level! We offer added value creative services on every media plan. These services include:
- Static & HTML5 Design and Build • File Resizing • Video Editing
- Audio Spot Recording for Streaming Radio and Podcast Ads
- Microsite build available with an additional fee
BRAND SAFETY
Takes a proactive stance on industry issues with suspicious or fraudulent traffic through partnerships with leading third-party verification partners, including MOAT, IAS, and DoubleVerify. In addition to our strict vetting process for onboarding new publishers, these partnerships allow us to offer premium, brand-safe inventory to our clients.